LCMS Foundation

After leading a collaborative workshop, I developed a completely new and refreshed brand for the The Lutheran Church–Missouri Synod (LCMS) Foundation, as well as its secondary brands of Gift Planning and Investment Services. The goal was an aesthetic that spoke to both faith-driven and finance-focused individuals while maintaining a tone that was confident and knowledgable yet caring and approachable. Subsequent deliverables included journey maps, booklets, ads, brochures, annual reports, and a 40×60 trade show space.